SoKawaii January 2022 Box Review

“New Kawaii Horizons”

Hello everyone and welcome back to another subscription box review. For now this will be my final SoKawaii box, as many of the items included do not fit my current lifestyle. I may subscribe for the odd box in the future, depending on what licenses will be announced. So right now let’s see what this first box of 2022 has in store!

For those of you that don’t know – SoKawaii is a company based in Japan, home of practically everything kawaii (the Japanese word for cute). They create monthly subscription boxes, jam packed with 100% licensed products from brands such as Hello Kitty, Pokémon, Sanrio, Studio Ghibli and more. The items range from plushies to Gachapon, little figures, stationary, lifestyle, kitchenware and more. The staff at SoKawaii handpicks 5 to 7 cute & useful items exclusive to Japan, packs them up in a very decorative box and sends it straight to your doorstep each month. You can also check out their Instagram for even more info and insights into what is currently trending in Japanese arcades and stores. As well as sneak peeks into what they could be including in next month’s box. They also listen to what you would like to be included in future boxes, by asking across their social media accounts. So make sure to have your opinions heard over on their social media posts, particularly their Instagram one –


Our first and largest item out of this box, is a Cinnamoroll Daruma plush from Sanrio. Available in two characters, with the other being Pompompurin. This plush is super soft and is in the shape of a traditional Daruma, which is a handmade wishing doll used for good luck and making goals for yourself. This item is also from a similar series that was included exactly a year ago in the first box of 2021, which featured a Hello Kitty/My Melody daruma plush. These are great for cuddling and even for display.



Our second item is also from Sanrio, with this DIY Mascot sewing kit. This kit is available in two different Sanrio characters, including Pompompurin and Cinnamoroll. The end result is supposed to make a Sanrio felt plushie keychain, on the second image above on the left in yellow, are the items that are included in the packet. The items on the right is everything you will need to complete this craft. The instructions are only in Japanese on the packet, but SoKawaii have included an English translation in the link here:


Our next item is a mini plate of Kapibara-san, who is a capybara character created by Bandai Spirits. This character has since had his own animated series in 2020, which follows the daily adventures of Kapibarasan and his animal friends as they chill out among the Midorino Grasslands. His merchandise also includes this small decorative plate, which you could place individual mochi on, maybe as a saucer for your cup of green tea or even maybe as a soy sauce dish.


Moving on we have a small tube of hand gel, featuring Sumikkogurashi. This particular item was available in four character designs including Shirokuma, Neko, Tokage and Penguin. Due to the clear liquid inside of the tube, I was thinking perhaps it was hand sanitizer which would have been very thoughtful given the ongoing global situation. However I did not find any indication of an alcohol level, so I would assume this is just normal hand gel with chamomile extract. Thoughtful all the same and a handy size to keep on you while you travel.


Our third Sanrio item of this month’s box is a stacking case. This cube shaped desk organizer is constructed in a way that just screams, ‘buy all of them in order to create your own organizational tower!’ Available in four character designs including Cinnamoroll, Kuromi, My Melody and Pompompurin. Each box is color themed around a Sanrio character, with the front of each box having its own window and character designs stickered on it. The ideal size for storing jewelry, small items of stationary, nail varnishes or other little knick knacks.



Our last item from this box is a rather adorable hanging face towel from Sumikkogurashi, which has been hand stitched into the back of the character’s plush head. This item was available in three character designs, including Shirokuma, Neko and Tokage. This item is quite soft, the towel can be rolled up and tucked neatly into the plush character head and then hung up from a loop on the back of a door or hook. A nice little addition to any Sumikkogurashi fans bathroom.


And there you have it folks, that was January’s edition of SoKawaii. How did you find it? Was the value there, were there any items that peaked your interest, would you consider signing up for the subscription service yourself? Let me know in the comments below, or feel free to reach out to us across our social media. So let’s continue with how you can get your very own SoKawaii box, as well as a small discount for all your first time buyers!

So here is the price breakdown of the box each month and the savings you can get. SoKawaii are back to shipping their boxes via Japan Post, so delivery may take a number of weeks. Whether you subscribe month to month, or for their 3, 6 or even 12 month package options – there are savings to be had.

1 Month – $35.00 (€29.00mo roughly)

3 Months – $33.50 (€28.00mo roughly)

6 Months – $32.00 (€26.50mo roughly)

12 Months – $31.50 (€26.00mo roughly)

Better yet, here is a $3 discount code that you can use on your first box by clicking this link!

Now if you enjoyed January’s box, then just wait for February’s! It’s theme is “Cute ‘n’ Cozy”, which will feature a number of items from Sumikko Gurashi, Cardcaptor Sakura and Sanrio. That box is already sold out, but pre-orders are still open for March’s box, featuring Sumikkogurashi, Kirby and Sanrio, with their ‘Swing into Spring’ theme.

In the meantime stay tuned to SoKawaiis’ social media, as they announce their themes, sneak peaks and opinion polls on what fans want to see next in their boxes. They are very active on their Instagram and really listen to what their customers are looking for – so go have your say now! Also make sure and use that special discount code I left you all above!

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