SoKawaii January 2021 Box Review

SoKawaii January 2021

“Cheers To A Kawaii Year”

Happy New Year peeps!

We are now in a new year and January feels like it will last an eternity at this rate. So thankfully, like clockwork my SoKawaii box lands on my doorstep yet again with a collection of items that I hope bring some joy and laughter to us all. So let’s dive into the first SoKawaii box of 2021!

This month’s box theme is ‘Cheers To A Kawaii Year’, and features six products from Sanrio, Sailor Moon and even Animal Crossing. They range from household items, to help with storage, cleaning and some decoration. Another is great for time keeping and the last is another addition to all of our stationary supplies. So if you are new to these reviews, then let’s begin with what exactly SoKawaii is.

SoKawaii is a company based in Japan, home of practically everything kawaii (the Japanese word for cute). They create monthly subscription boxes, jam packed with 100% licensed products from brands such as Hello Kitty, Pokémon, Sanrio, Studio Ghibli and more. The items range from plushies to Gachapon, little figures, stationary, lifestyle, kitchenware and more. The staff at SoKawaii handpicks 6 to 8 cute & useful items exclusive to Japan, pack them up in a very decorative box and send it straight to your doorstep. You can also check out their Instagram for even more info and insights into what is currently trending in Japanese arcades and stores. As well as sneak peeks into what they could be including in next month’s box. They also listen to what you would like to be included in future boxes, by asking across their social media. So make sure to have your opinions heard over on their social media posts.


Our first item this month is a Sanrio Daruma plush, which is available in two designs, featuring either Hello Kitty or My Melody. Daruma are a very popular good luck charm in Japan, and are usually bought at the beginning of the new year. They are commonly painted red and are purchased as a gift for encouragement. When bought, the figure’s eyes are both blank white. A user will then select a goal or wish and paint in the left eye of the figure’s two eyes. Once the desired goal is achieved, the right eye is filled in. At the end of each year, the doll is burned and a new one is bought. Is a lovely little ritual that also acts as a source of encouragement to help you complete your wish and fill in that second eye. The plush that we receive in this box is based off of these dolls, but thankfully they come with their eyes attached! They are well stitched and made of soft material, perfect as either a throw plush or some seasonal decor.


Our second item is also from Sanrio, as we all receive a small towel mascot. Made of flannel fabric and with a small hook to hang it up, its a small face towel at best to have about in your bathroom. It is available in three characters, including Kuromi, Cinnamoroll and Pompompurin.

Moving on from an item to clean yourself with, we also get six individual Sanrio sponges to prepare for that upcoming Spring clean! Each sponge features a Sanrio character printed on one side, as we get two of Hello Kitty, My Melody and Pompompurin. These sponges are made of melamine material, small in size but could perform well maybe. I haven’t used these yet for cleaning, so I have high expectations for these. Interestingly enough, I googled what the material was and found this description: “It is used as the main sound and thermal insulation material for bullet trains, due to its high sound absorption, excellent thermal insulation performance and lightweight.” The more you know I guess!


Our fourth item this month is the previously announced Sailor Moon Kira Kira jar. This is all to tie in with this month’s announcement of the all new ‘Sailor Moon Eternal’ movie releasing in Japan. Made of hard pink plastic and gives a geometric look in its design. It is a tad squeeky when trying to open it, but is very handy to store your accessories, cosmetics or stationary. For me, I use it to store my go-go’s. That’s hair scrunchies to those of you in the U.S.


Next up we have our final Sanrio items, which are a three pack of scented pencils. Available in three character designs, including Pompompurin, Little Twin Stars and Gudetama. They are lightly scented, but I’m not entirely sure what off as its that lightly scented. Either way, its still quite handy having some pencils, but I would have preferred either a mechanical pencil or pens. Kinda surprised they didn’t include a calendar or pocket diary of sorts this month. Either of which would have been more useful.


Last but not least, we have our Animal Crossing item which is a ‘Uki Uki Watch’. Which looks to have been a gacha prize, going by how it came packaged. This was available in 5 different designs, which all associated to an ingame character. It features a digital screen underneath a die-cut character symbol. That sits on top of a printed strap. It’s a must have for a die hard Animal Crossing fan, for others it may look slightly kiddish. I’ve never gotten into Animal Crossing but can already think of a number of people I could give this to.

And there we have it folks, that was 2021’s very first SoKawaii box! Now let’s get on to the all important information, for how YOU can begin your own subscription as well as a special discount code just for you guys.


So here is the price breakdown of the box each month and the savings you can get. At the moment, SoKawaii are shipping their boxes via DHL as Japan Post is still not allowing worldwide postage from Japan. Whether you subscribe month to month, or for their 3, 6 or even 12 month package options – there are savings to be had.

1 Month – $35.00 (€29.00mo roughly)

3 Months – $33.50 (€28.00mo roughly)

6 Months – $32.00 (€26.50mo roughly)

12 Months – $31.50 (€26.00mo roughly)

Better yet, here is a 10% discount code that you can use on your first box!

Now if you liked everything you saw in this review of January’s box, rest assured that the items are different every month, for the most part. Each box has 6 to 8 items included and a few of them will be revealed online through SoKawaiis’ social media as the weeks go by. February’s box theme is “From SoKawaii, With Love”, which will feature goods from Pokémon, Sanrio and San-X, with a few of the products included already announced across their social media.

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