Join AOC and MMD for a charitable twist
Flip pancakes, play games and make a change: Pancake Day Special supporting TheRockinR and SpecialEffect
Amsterdam, 23 January 2024 – Celebrate Pancake Day like never before at the “Pancake Day Special” charity event on Tuesday, 13 February 2024, at Platform Shoreditch in London between 6-10 pm. This tasty event is presented by AOC and MMD, brand license partner for Philips monitors, under the patronage of TPV-Cares – the social and environmental impact initiative by the world’s leading display manufacturer TPV, which both are subsidiaries of. The event is dedicated to raising awareness and funds for two extraordinary charities from the UK: TheRockinR and SpecialEffect. Both charities are committed to using the power of video games to positively impact the lives of physically disabled gamers as well as children and young people in long term hospital care.
Pancake Day with a purpose
It’s more than just a regular Tuesday – it’s a day where AOC and MMD flip pancakes and change lives! Players and the charitably minded are invited to get ready to game for a cause and make a tangible impact that transcends the virtual realm. This event is a rallying call to the gaming community to unite and demonstrate that gamers of all kinds can be a force for real-world positive change.
The challenges faced by disabled gamers
In the spirit of inclusivity and awareness, it’s essential to recognise the challenges faced by disabled gamers. According to the “Accessibility in Gaming Report” by Scope (2020), 60 % of gamers with impairments face barriers in gaming, and 40 % have purchased games they couldn’t play due to accessibility issues. This event aims to shed light on these challenges and promote more inclusive gaming experiences.
SpecialEffect Therapists taking delivery of Philips monitors, which help enhance gaming therapy for those with physical challenges. © 2024 SpecialEffect
SpecialEffect: transforming lives through technology
SpecialEffect, a UK-based charity, is revolutionising the lives of people with physical challenges by utilising cutting-edge technology. Their mission is to optimise inclusion, joy, and quality of life by enabling individuals to control video games to the best of their abilities. With a team of occupational therapists and gaming specialists, SpecialEffect uses innovative solutions like modified controllers and eye-tracking sensors to ensure everyone can enjoy the thrill of gaming.
Bringing play to healing: Play Specialist Jo showcases TheRockinR’s Medical Gaming Cart with an AOC monitor at Walsall Manor Hospital. © 2024 TheRockinR
TheRockinR: gaming for healing and happiness
Established in 2018 in memory of Reece Miree, TheRockinR is a British charity that provides interactive Medical Gaming Carts to sick children and young people in hospitals across the United Kingdom & Ireland. Recognised for the therapeutic benefits, gaming offers psychological and social support to young patients. TheRockinR’s Gaming Carts have shown remarkable effects on the emotional wellbeing of children and young people. Clinicians have noted how these carts offer a respite from the hospital environment, easing anxieties and providing a sense of normalcy.
Join the fun – physically and virtually
The Pancake Day Special isn’t just an on-site event. To include as many gamers as possible, the experience is extended online. There will be Twitter competitions, interviews by ESNUK, as well as pre-event and post-event coverage on partnering media platforms.
Event highlights:
- Gaming Tournament: Join the competitive fun with a Mario Kart tournament (pay to play).
- Raffles: Try your luck with raffles featuring amazing prizes.
- Pancake Indulgence: Enjoy delicious sweet or savoury pancakes made freshly throughout the evening.
“AOC, and MMD have been supporting both TheRockinR and SpecialEffect for several years. We are extremely excited to be able to host this event together with TPV-Cares and are hoping to raise a sizeable amount for them. To us this is more than just a gathering; it’s a movement. Let’s come together to game, enjoy pancakes, and make a lasting difference!” says Paul Butler (Regional Sales Director – UK & Ireland, MMD Monitors & Displays B.V.) “If you’re unable to join us physically, you can still get involved and make a donation to these great causes via JustGiving.”
If you wish to register to play, you can find the main event page here: https://www.philipsdisplays.co.uk/pancake/
If you wish to donate via JustGiving, you can find the link for donation here: https://www.justgiving.com/crowdfunding/PancakeDaySpecial
About AOC
Founded in 1967, AOC is a globally leading monitor and IT accessories brand and a subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer. AOC’s comprehensive product portfolio provides innovative, ergonomic, environmentally conscious and stylish solutions for professional as well as personal applications.
The sub-brand of AOC, AGON by AOC, offers one of the strongest portfolios of high-performance gaming monitors in the world and a complete ecosystem of gaming accessories grouped in three categories: AOC GAMING for core gamers, AGON for competitive gamers and AGON PRO for esports enthusiasts and professional esports players. Since 2020 AGON by AOC has been one of the leading gaming monitor brands and a top choice of gamers worldwide.
For more information please refer to AGON by AOC’s official website or follow AGON by AOC on Facebook, X or Instagram.
About MMD
MMD-Monitors & Displays Holding B.V. (‘MMD’), registered in the Netherlands, with their head offices in Amsterdam, is a wholly owned company of TPV Technology Limited (‘TPV’), which is one of the world’s leading monitor and LCD TV manufacturers.
MMD-Monitors & Displays Holding B.V. (‘MMD’) exclusively markets and sells Philips-branded LCD displays worldwide under trademark license by Koninklijke Philips N.V. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. https://mmdmonitors.com/
For more information please refer to Philips Monitors’ official website or follow Philips Monitors on Facebook.
About TPV Cares
TPV Cares is the home of TPV’s social and environmental impact initiatives. Powered by the business units AOC, MMD, PPDS and TP Vision, TPV Cares makes available their visual and sound experience products, as well as financial and volunteer support to deserving community projects.
It is TPV Cares’ mission to help unlock the full potential of people and their communities, whether it’s to facilitate state-of-the-art eLearning solutions direct to people or via fundraising in support of finding a cure for spinal cord injuries.
The projects they support are long term relationships for lasting impact. They support partners and initiatives that are intrinsically linked to their business, their products and their focus on the UN Sustainability Development Goals regarding Good Health & Wellbeing (SDG 3) and Quality Education (SDG 4).
For more information, please refer to TPV Cares’ official website.
