Monday 14th May 2018 – As Mental Health Awareness Week begins (14th-20th May), Jagex today announced a highly successful first year for its Charitable Giving initiative, raising £225,000 for its three chosen mental health charities.
The company, together with the support of the generous RuneScape and Old School RuneScape player communities, smashed its 12-month £150,000 fundraising target to raise the £225,000 total, which has been donated to its three charities – CPSL Mind, The Prince’s Trust, and YMCA Right Here – to promote mental health on a local, national, and international level.
Earlier this month, Jagex hosted the launch of CPSL Mind’s STOP Suicide 2018 campaign, a community-based initiative that sets out to empower communities to prevent suicides across Cambridgeshire, Peterborough, and South Lincolnshire. The campaign, which is directly funded by Jagex’s donation, was launched at the company’s Cambridge headquarters, and played host to dignitaries, companies, and organisations, where they were invited to sign a pledge supporting the aims of the campaign.
Jagex has also been recognised in Mind’s prestigious Workplace Wellbeing Index for 2018 with a Silver Award, which building on the Bronze received in 20178, and is awarded in recognition of ‘Achieving Impact’ in promoting staff mental health and demonstrating progress and impact over time. In 2018, Jagex is one of only two games studios to be awarded with a place on the Index, underlining the Cambridge developer’s continued commitment to promoting staff mental health and wellbeing.
To coincide with Mental Health Awareness Week, Jagex’s award-winning game, RuneScape, is selling a brand-new, in-game item – a baby yeti – for players to purchase, with proceeds going towards the company’s three chosen charities.
Kelvin Plomer, Director of Customer Support and Jagex Charitable Giving, Jagex, said:
“We’ve had a remarkable first year for Jagex’s Charitable Giving initiative, and I am so proud of the work that we have supported as well as the funding we have raised for our mental health charities. Raising £225,000 over the past 12 months is a remarkable achievement and I want to thank everybody involved, from our players to everyone at Jagex – this money will make a difference and literally save lives. Jagex, through our charitable strategy, wants to make a real difference to people’s lives, and we are immensely proud to work with our chosen charity partners to help achieve that.
Commenting on the Workplace Wellbeing Index award, Alice Turner, HR Business Partner at Jagex, said:
“It’s a great privilege for Jagex to be recognised with a Silver Award on Mind’s Workplace Wellbeing Index 2018, which really shows the dedication our company has to support the mental health of our staff. We felt very humbled to be the first games studio to be recognised in the Index last year, so to see that progression and stand alongside some of the biggest organisations in the country as a Silver Award recipient is testament to the continued progress Jagex has made over the past year.”
Mental Health Awareness Week https://www.mentalhealth.org.uk/campaigns/mental-health-awareness-week
CPSL Mind’s Stop Suicide pledge campaign https://www.stopsuicidepledge.org/
Mental Health Wellbeing Index https://www.mind.org.uk/workplace/workplace-wellbeing-index/