Announcing Tomb Raider #Reborn Scavenger Hunt Experience
MICROSOFT, CRYSTAL DYNAMICS AND SQUARE ENIX CREATE THE TOMB RAIDER #REBORN SCAVENGER HUNT EXPERIENCE
Fans Can Participate in Virtual Scavenger Hunt to Win Prizes
REDWOOD CITY, Calif. (March 4, 2013) – Crystal Dynamics™, a Square Enix® studio, today announced a virtual scavenger hunt contest for TOMB RAIDER® fans in Unites States and Canada. Starting today, fans can use social media to try and get one of hundreds of Xbox prizes, including a chance to snag an exclusive custom branded TOMB RAIDER XBOX 360 entertainment system each day.
To participate, fans must capture their favorite TOMB RAIDER moments and post them to Twitter® using the hashtag #reborn and directed at the @tombraider Twitter® account. These moments can be photos of a TOMB RAIDER Billboard, an ad on the side of a bus, a banner on a website, or a short video clip from a trailer or a scene from the game using the Vine app. The only rule is that no matter what the image or video captured, it must contain the #reborn hashtag to enter. Every day, the TOMB RAIDER development team at Crystal Dynamics will choose their favorites to win a series of TOMB RAIDER customized Xbox 360 prizes.
Daily prizes include:
- 1 grand prize winner will receive a custom TOMB RAIDER Xbox 360 console with a copy of the game and an official TOMB RAIDER Xbox 360 Limited Edition Wireless Controller
- 10 second place winners will receive a copy of the game and an official TOMB RAIDER Xbox 360 Limited Edition Wireless Controller
- 25 third place winners will receive a 12-month Xbox LIVE® Gold subscription
The #reborn promotion officially kicks off at 10:00pm March 4th, just in time for the Spike TV Tomb Raider Special, The Final Hours A Story of Survival. The show will air on Spike TV at 12:37am Eastern and on Xbox LIVE® tonight at 10:00pm PST. Hosted by Geoff Keighley and Camilla Luddington, go behind the scenes for the making of TOMB RAIDER in the final hours before its global release on March 5.
The Final Hours of TOMB RAIDER App will also be available to download from the iTunes store from 12:00am midnight Eastern.
The scavenger hunt ends on March 10, 2013 at 11:59pm PST.
More information about the contest and prizes can be found at: http://sqex.to/iHY
TOMB RAIDER®, the highly anticipated origin story for Lara Croft® will be available tomorrow, March 5, 2013.
Official Homepage: www.TOMBRAIDER.com
Official Twitter: @TOMBRAIDER
Official Facebook page: http://facebook.com/TOMBRAIDER
Official Tumblr: http://officialTOMBRAIDERblog.
Official YouTube Channel: http://youtube.com/TOMBRAIDER