Vegas Billboard Drives New Customers Into Comic Shops
Big ComixTribe Promotion Leads to Increased Interest in Comics and SCAM
Two weeks after erecting a 48-foot billboard to promoting the world-wide launch of a new creator-owned comic book near the Vegas strip, local shops are reporting increased foot traffic and inquiries into both Joe Mulvey’s SCAM and comics, ComixTribe publisher Tyler James announced today. This creator/publisher/retailer promotion done in coordination with Vegas retailer Jay Bosworth of Maximum Comics was intended to raise awareness for the new superpowered con-men series which released this Wednesday, and for comics in general.
And it seems to be working.
The billboard, located on Tropicana and the Vegas strip, will run for another three-weeks on the Vegas strip, but it seems to be having a positive effect for retailers OUTSIDE of Vegas as well.
“Kudos to Joe Mulvey and ComixTribe, for raising the bar on small-press promotion,” said retailer Larry Doherty of Larry’s Wonderful World of Comics, whose New England Comics Retailer’s Alliance was instrumental in getting SCAM off the ground earlier this year. ”Now, where are Marvel and DC’s billboards promoting comics?”
“ComixTribe does it right. SCAM is a breath of fresh air, with it’s blend of the best in superhero comics and the best in crime comics. Innovative comics from innovative people! Get it!” added Steve Anderson, of Third Eye Comics in Maryland.
“SCAM #1 is one of the most impressive debuts we’ve ever read! It’s 44 pages of awesome!” echoed Titus of The Comic Book Shop, in Delaware.
“All to often, the comics industry spends its time preaching to the converted,” said Tyler James. ”You and I know how great the medium is, and that pop culture follows comics and not the other way around. But it’s important to let the rest of the world know that, too.”
SCAM creator Joe Mulvey has been trying to convert non-comics readers into avid fans one person at a time in his popular “What Do You Really Know About Comics?” series of interviews. The common thread that runs through those interviews is that comic books have next-to-no public awareness to the non-Wednesday warrior. “Whoever runs comics isn’t getting the info out there,” said one recent interviewer who Joe successfully turned on to comics.
Because of this, when it came time to release his first creator-owned book, Joe was determined to put his money where his mouth is. “Comics are the most creative and progressive form of entertainment there is,” said Mulvey. “It’s time more people knew that. The comics industry as a whole needs to do a better job of beating its own chest. Every other product promotes itself to the world. Hell, paper towels have commercials and mustard has billboards! Why not comics?”
SCAM #1 marks the Diamond Comics debut for ComixTribe, and is the debut series for Mulvey. SCAM is an “X-Men meets Oceans 11″ style story, and involves a team of super-powered grifters on the biggest con of their lives…taking down a Vegas casino and getting revenge on a former teammate who double-crossed them.
SCAM #2 (AUG120968) will be on the shelves in October.